Google AdWords is only effective if you have a bigger budget to spend per month. A few hundred dollars a month will not get you too far, especially if your market is already saturated with online advertising.
Instead of trying AdWords ads targeted to the local media. Things like Supersaver, RedPlum or ValuPak can get your name in front of thousands of local people. You can check out web design services via various online resources.
Services companies are doing very well with this form of advertising, and the monthly fee can be as low as $ 150 per month. To 10,000 potential view, this is not bad, and worth the cost to try.
Outsourcing is a great way to get a lot of work done for a fraction of the cost of large web design companies. You can either find a local freelancer, or find someone on sites like Fiveer.com, or Freelancer.com.
To find local web designers you can check out sites like Craigslist or do a search in your local Chamber of Commerce Directory for web solutions and service companies.
Freelancers can generally cost less than large web design companies because they have cut out the overhead, and generally only focus on one or two clients at a time. If hired monthly, a freelancer can easily maintain and take care of all website needs for a much lower cost than hiring a full or part-time employee.